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CLIENT: MASSARO'S
LOGO DESIGN, SHOP FRONT & CAFE ITEMS
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The brief was to create a brand concept for a new artisan deli and espresso bar in Cambridge.The visual brand had to convey the traditional values of the owners and focus on authentic artisan foods but yet still be modern and fresh.
Using a colour palette of blue, cream and brown with contrasting burnt orange to enhance the retro feel of the brand. Mixed together with imagery of traditional Italian utensils to uphold core brand ethics of quality artisan food - Classically Italian.
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